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My Approach to Real Estate

For me, real estate is a process. It begins at our earliest memories of what it means to be home--the sights, the sounds, the feelings we got when we were a child living inside our parent's house. For some this was a place to share with family and friends; for others a sanctuary--a place to be private, to retreat, to contemplate. For some it was a place to display the accoutrements of success; for others, little more than a utilitarian shelter that provided enough space to eat and sleep. Whatever home means to you, it began with those childhood memories and matured as your life experiences matured.

What does "home" mean to you?
If buying real estate is a process, then I strive to be there every step of the way. For me, real estate is deeply rooted in relationships. It is not a one-time handshake. I'll show you what programs are available as a first-time home buyer. I'll suggest a plumber when you are clueless about fixing that leaky faucet; I'll help you find a second home when you have outgrown the first; I'll offer advice when its time to refinance; I'll recommend an architect when you want to convert the attic into a play room; I'll help you search when you're considering a vacation property; and I'll be there when its time to sell, pack away the memories, and consider your retirement choices.

Real estate as a process
My approach to real estate is simple: real estate is a process, and my business is built on successfully assisting you with every single relevant step along the way. I will be there for you, both as you change and as your real estate needs change. Moreover, I recognize that "home" means different things to different people at different times in their lives. My success is predicated on knowing first what benefits my clients want out of a home and then showing you only those homes that meet your specific needs.

 

My Guiding Principles

I truly believe good agents are made, not born. The basic skill set required to be good in real estate is taught.

However to be truly distinctive requires something more. I have found that agents of distinction are not afraid to challenge themselves. They draw upon a breadth of life experiences--like my own--that have honed their analytical skills, presented opportunities to polish their negotiating technique, and left them skillful in reading people and sensitive to people's needs. Moreover, quality agents recognize that distinctive reputations can only be built by providing superior service and sound advice to each and every client, each and every time, consistent with a set of principles that define their business.

My guiding principles
There are six principles that guide my business. I call it my client's "bill-of-rights". My clients are entitled to the following:

  1. I offer choices. I consider it my job to give my clients information, offer them choices, and let them decide. I will never pressure you into doing something you are not comfortable doing.
  2. I do what I say I will do. Simply put, I walk my talk.
  3. I will not try to be all things to all people. I stay within the bounds of my expertise. When factors dictate that I stretch outside of it, I will seek counsel from another expert on my team, or refer you to a third party
  4. If I do not know the answer, I will say so. Give me 48 hours and I will get you an answer, or at least I will tell you when an answer will be forthcoming.
  5. I will only show you homes that fit your needs and are within your price range. If after five or six showings we are not close to a final choice, it is because I misinterpreted your needs or it does not exist. We will sit down and reevaluate.
  6. I cannot guarantee a problem-free transaction. Every transaction is different. Every transaction involves humans and humans make mistakes. I will attempt to minimize problems by assuming that everyone involved will not always do their job, and manage the process accordingly. When problems do occur, I pledge to address them quickly and skillfully.

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Disclaimer: The information, herein, though believed to be accurate, is not guaranteed. Sherry Cramer and Coldwell Banker Real Estate Services are not responsible for misinformation or typographical errors.  Please contact Sherry Cramer with any questions (412-366-1600).

 

©Copyright Sherry Cramer 2006-2008.  All Rights Reserved.

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